EFFECTIVE SCHOOL BRANDING – Abimbola Durojaiye

  • A brand is the holistic sum of customers’ experiences, composed of visual, tonal and behavioral components ,  many of which are shaped by interaction.
  • A brand is a set of unique values ( a promise).
  • Trust-worthy promises make credible brands.
  • A brand is not just a logo. lt is the totality of other elements that make it easily recognisable.

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